IMMERSIVE EXPERIENCE
The Dalí Museum x HYZ STUDIO | The Endless Garden
My Role: Creative Director & Art Director & AI Workflow Integration
The Endless Garden is an immersive experience where audiences create their own surreal objects through a web application, contributing to a collective dreamscape. Inspired by Salvador Dalí’s unrealized concept of a Dream Garden—sketched but never painted—we bring his vision to life through historical research and AI tools.
This project invites participants to step into Dalí’s imagination and co-create a garden that never existed… until now. At the end of the experience, after forming a personal connection with their unique Dream Object, participants will discover bite-sized insights about the symbol in Dalí’s work that inspired it—uncovering its meaning and transforming this act of co-creation into a learning experience that sparks curiosity and a sense of wonder.
How it Works
Scan & Enter the Dream Portal
Visitors scan a QR code on the wall to open a mobile web app, where they answer three multiple-choice questions about a dream object inspired by Dalí’s visual world.
Co-Create a Unique Dream Object
Based on their answers, an AI system generates a one-of-a-kind dream object that appears in the immersive Endless Garden, joining all the other visitors’ creations in a shared digital landscape.Watch the Garden Come Alive
Inside the projection-mapped environment, each dream object moves, reacts, and interacts with other objects—forming a living, ever-changing garden of collective imagination.Connect Back to Dalí’s Original Works
Visitors can download and share their dream object, and tap “Learn More” to see which Dalí symbols and paintings inspired it—most of which are in the Dalí Museum collection downstairs, inviting them to find the original artwork in person and deepen their personal connection to Dalí’s world.
Impact &
Visitor Engagement
High engagement and strong replay value
On average, each visitor interacted with the experience 1.8 times, generating almost two Dream Objects per person. This indicates high user stickiness—visitors were genuinely stimulated by the co-creation process and eager to explore multiple outcomes.
Strong personal connection & pride in creation
50% of participants chose to download or share their Dream Object through the web application. This unusually high share rate shows that visitors felt a strong personal connection to their creation and were proud to associate themselves with the artwork.Curiosity successfully sparked
10% of users clicked “Learn More” to read the bite-sized story behind their Dream Object’s Dalí-inspired symbolism. This demonstrates that the experience effectively triggered curiosity and encouraged deeper engagement with the museum’s collection.
Credits
Creative Director & Art Director & AI Workflow Integration
Lois He
Technical Director & Project Manager
Vio Zhu
3D Artist & Animator
Yunhang Qin
Technical Artist & Animator
John Luo